About Us

Grand Prix Performance - Tire & Wheel Specialists

Orange County's Favorite Tire & Wheel Specialists

Since 1971

High Performance Service

Purchasing tires and wheels can be overwhelming for many consumers. On top of recommending a tire with the proper speed rating, load rating and size for their vehicle, our customers are counting on us to demystify the tire and wheel buying experience. We take the time to understand their driving habits, performance expectations and style preferences, helping our customers choose the best high performance products for their vehicles.

One Stop Shop

Operating a retail tire and wheel business in Southern California, one of the biggest car cultures in the world, helps us stay ahead of trends, in both style and fitment so that we can offer our wholesale and retail customers the latest cutting edge high performance products on the market. Customers may already have an idea of what they’re looking for, but they rely on us to be the experts and help take the pain out of sorting through the seemingly endless options of tires, wheels and other aftermarket products and services.

What Sets Us Apart

Grand Prix Performance also does something that sets us apart in that we manufacture custom made forged wheels through our sister company, Formula Wheels, just 10 minutes down the road here in Costa Mesa. Formula Wheels was built by a team of industry veterans in pursuit of manufacturing the highest quality products for the world’s finest vehicles. LEARN MORE about our custom wheel manufacturing and how we can create a bespoke wheel with the perfect fitment for your vehicle.

Jerry Palanjian

Founder

In 1971, Jerry Palanjian founded a business focused on providing the best products available in the market and the kind of attentive customer service that keeps people coming back. Since then, Jerry has developed a reputation throughout the community and in the industry for his steadfast commitment to his customers and his team, treating everyone like family, with care and respect. He has maintained this commitment for nearly five decades and has taught his children, Jessica and Alex who are part of the Grand Prix executive team, to do the same.

It's all in the Family

Now more than ever, our family appreciates you shopping small and supporting your favorite local tire shop!

As cliche as it may sound, we consider our customers to be part of our extended family and one of the perks of being family is getting an exceptional customer experience every time. We think that's why our customers trust our recommendations when it comes the safety AND aesthetics of their vehicles. Whether it's wheels and tires, brake upgrades or a full vehicle wrap, we wholeheartedly believe in the services we offer and products we carry and are confident you will feel the same.

Come try our family style service out for yourself and let us earn your business.

Our team looks forward to seeing you soon!

Small Shop.

Big Heart.

Why shop small? Because when you do, you are shopping with people who are invested in you and your shopping experience. People who are experts and strive to be the best at what they do. People who answer the phone every time you call. People who live where you live and provide jobs for your community. We know you have a lot of choices of places to get your tires, wheels and service so thank you for choosing Grand Prix Performance!

And part of shopping small and shopping local is supporting the local community who has been so loyal to our family and our business over the years which is why we support our local schools and charities the best we can. We are so grateful to be a part of this amazing community and want to give thanks for your decades of loyalty and support for our family business.

Thank you for shopping local.

Torq

Our Shop Dog, Jerry's Best Friend

A visit to Grand Prix typically includes a Torq sighting. Torq is Jerry’s beautiful German Shepherd. He can usually be found within a few feet of Jerry with his favorite tire chew toy in his mouth. We often suspect that some customers come to see him more than us which is completely understandable since he is *such* a good boy. Torq looks forward to seeing you at the shop soon!

At Grand Prix Performance, customers can expect:

Old school customer service! No need to press 0 or leave a message. When you call, we answer.
A one-stop shop for all of your automotive service and repair needs.
An extensive selection of high performance tires, wheels and products.
Competitive prices on tire brands like MICHELIN®, BFGoodrich®, Continental® and Pirelli®.