Founded by Jerry Palanjian, Grand Prix Performance, a tire retailer is redefining customer experience. Instead of trying to hard sell, we collaborate with our customers to develop solutions and recommend products that tick all the right boxes.

We are one of the most trusted ultra-high performance (UHP) tire dealers in Costa Mesa. We like keeping things simple and follow the simplest, yet the most important rule to success –listen to your customers.

Instead of bombarding our customers with random suggestions, we first try to understand their driving habits, style preferences, and performance expectations. Once we develop a better understanding of the customer’s psyche and where they are coming from, we recommend them the right products.

We regularly collaborate with Formula Wheels, also a family-owned business (managed by Jerry’s son, Alex). Alex and his team know a thing or two about custom wheels. The team at Formula Wheels manufactures custom tires in just 10 minutes.

We keep on top of market trends. Since we are located in Southern California, where spotting swishing swanky supercars on the roads is part and parcel of daily life, we get numerous opportunities to observe and study the latest trends.

We are a customer-centric organization. Grand Prix Performance was incorporated to help and support car enthusiasts make the right buying decisions. For us, every customer is a preferred customer.

Whether you have a minor problem or a car maintenance nightmare, we have you covered. Our customers trust us to recommend the right products according to their lifestyles and driving preferences and habits. We take our responsibilities very seriously and are committed to upholding our patrons’ trust.

We have invested heavily in building our vendor network. Our vendors share our passion for customer service. They go above and beyond, if required, to ensure our customers have a wonderful experience with us.

We are on a journey aiming at continuous improvement. Instead of viewing mistakes as failures, we consider them opportunities to learn. We are always on the lookout for opportunities to streamline our service delivery and improve customer service.

Looking for high-performance tires near you? Look no further than Grand Prix Performance. We have our customers’ best interests at heart. We are a team of car enthusiasts. Nothing excites us more than helping car lovers discover more about their prized possessions and make informed buying decisions. To talk to one of our automotive experts, call us today at 949-645-7022, and schedule an appointment.